It has been awhile since we have talked.
For the past 3 years, I have taken a slight break from Mitzi Jane Media and worked with one client at a time and led online courses, webinars and Masterminds as I have homeschooled my children. Yesterday, my boys went back to school! (HAPPY dance!!!)
I’m out doing the “networking hustle” trying to find my tribe as I’m relaunching my business to the Birmingham community. If you’re interested in learning more about my networking experience, I’ll be doing a Facebook live August 16 at 1 PM on Mitzi Jane Media to share “Business Networking Dos and Don’ts”. I’ll share what I’m learning (leave a comment below and I’ll make sure I send you a FB invite).
If you are extremely interested in what I’m doing to relaunch, follow me at Mitzi Eaker Snapchat and you can follow my journey. I will share the edited version via stories on Instagram at Mitzi Eaker. 😍
Over five years ago when I first launched Mitzi Jane Media, my philosophy was to help business owners understand social media and help them create and implement their own digital media strategy through trainings.
However, the world of digital media has evolved and it is a very complex world. I would not suggest a business owner implementing a digital media strategy unless they were social media experts. Not only do you have to be an expert in social and pay to play, but you have to be an expert of the ever changing rules of the way you play the game to win!
You can have the best strategy, but the wrong person executing the strategy. On the other hand, you can have a person who creates attractive social posts, but they lack a strategy that brings in sales.
Mostly, what I see is something in-between with an inconsistent half-baked digital marketing strategy that yields no return on investment and frustrates the business owner.
Needless to say, the solutions in 2017 are very different than they were 5 years ago.
What do you struggle with most in digital marketing?
These are the resources that MJM recommends to clients. This list is being updated from time to time, so please check back on the blog frequently. Some links are affiliate links. However, we only recommend products or services that we can wholeheartedly endorse.
Platform: Get Noticed in a Noisy World by Michael Hyatt
This book outlines why it is important to have a platform online if you are a business owner, service provider, speaker, author, or anyone with a message to share. Michael Hyatt is a gifted communicator. His career in book publishing, marketing, and digital communication makes him one of the leading experts in platform building.
Click –> Platform: Get Noticed in a Noisy World to order from Amazon.
Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers into Fans by Mack Collier
In this book, Mack Collier shares insights into why building community is so important online. He uses examples from the Rock Star world to illustrate what makes fans and how music professionals reward their fans. It is a fun read with lots of important information to move individuals and businesses from being advertisers and broadcasters to community builders and fan engagers.
Click –> Think Like a Rock Star to order from Amazon.
The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell
Not your typical marketing book! This fascinating read looks at the social research of “tipping points” that spread ideas, trends and even social change take hold and spread like wildfire. Gladwell’s writings and observations are brilliant!
Click –> The Tipping Point to order from Amazon.
Our Strength Conference attendees are growing in their knowledge and understanding of online marketing and social media.
“This is just what I needed to get started doing online marketing. Now, I have the ideas and a plan.” Jessyca McKnight
On April 9th, the focus was on online marketing strategy and content development for small businesses.
I shared how a small business’ missions statement should be the foundation on which they build their their marketing strategy. Then I presented questions business need to ask in creating an online communication strategy:
That same night Karla Archer, of Archer Creative, gave ideas to help businesses connect with their customers by creating content that is valuable and useful. A few of the content ideas included:
On April 15, Jerry Brown from InfoMedia gave a presentation on Google Anayltics and Search Engine Optimization.
A few quotes from Jerry:
“Raw data without action is useless.”
“If your visitors are bouncing off the important pages,you may not be giving them enough information.”
“Hope is not a business strategy.”
“Search Engine Optimization is ever changing.”
“Search Engine Optimization isn’t just about Google.”
This coming Monday night, April 22, Julie Brannon of TELP Media will be sharing personal insights into how to leverage your personal and business brand online to connect with customers. Julie has worked with clients from Silicon Valley to New York City and around the world through the online connections that she has made.
Also, Rachel Callahan from Searching for Objectivity and the facilitator of Alabama Bloggers will be speaking about how to connect with people of influence online. Rachel has years of experience working with business brands personally and partnering brands with local bloggers. She is the go to girl in Birmingham for connecting businesses with the right bloggers in the local market.
I have been so proud of how our core group of attenders are taking what they have learned and already implemented so much and are beginning to see results. More of their stories to come…
It is not too late for you to become a part of our Strength Social Media Conference community.
Join us Monday nights in April from 5:30-9:00 at the Danberry at Inverness. The nightly admission is $39.99 and includes 2 seminars and a panel discussion. Or you can get the All Access Pass now for only $89.99 (was $169.99). This includes tickets to the next two nights access to podcasts of all the sessions and membership into the Mitzi Jane Media’s Building Strength Private Facebook group to journey with Mitzi and the Strength core throughout the next year.