It has been awhile since we have talked.
For the past 3 years, I have taken a slight break from Mitzi Jane Media and worked with one client at a time and led online courses, webinars and Masterminds as I have homeschooled my children. Yesterday, my boys went back to school! (HAPPY dance!!!)
I’m out doing the “networking hustle” trying to find my tribe as I’m relaunching my business to the Birmingham community. If you’re interested in learning more about my networking experience, I’ll be doing a Facebook live August 16 at 1 PM on Mitzi Jane Media to share “Business Networking Dos and Don’ts”. I’ll share what I’m learning (leave a comment below and I’ll make sure I send you a FB invite).
If you are extremely interested in what I’m doing to relaunch, follow me at Mitzi Eaker Snapchat and you can follow my journey. I will share the edited version via stories on Instagram at Mitzi Eaker. 😍
Over five years ago when I first launched Mitzi Jane Media, my philosophy was to help business owners understand social media and help them create and implement their own digital media strategy through trainings.
However, the world of digital media has evolved and it is a very complex world. I would not suggest a business owner implementing a digital media strategy unless they were social media experts. Not only do you have to be an expert in social and pay to play, but you have to be an expert of the ever changing rules of the way you play the game to win!
You can have the best strategy, but the wrong person executing the strategy. On the other hand, you can have a person who creates attractive social posts, but they lack a strategy that brings in sales.
Mostly, what I see is something in-between with an inconsistent half-baked digital marketing strategy that yields no return on investment and frustrates the business owner.
Needless to say, the solutions in 2017 are very different than they were 5 years ago.
What do you struggle with most in digital marketing?