These are the resources that MJM recommends to clients. This list is being updated from time to time, so please check back on the blog frequently. Some links are affiliate links. However, we only recommend products or services that we can wholeheartedly endorse.
Resources to Create an Online Presence
Platform: Get Noticed in a Noisy World by Michael Hyatt
This book outlines why it is important to have a platform online if you are a business owner, service provider, speaker, author, or anyone with a message to share. Michael Hyatt is a gifted communicator. His career in book publishing, marketing, and digital communication makes him one of the leading experts in platform building.
Click –> Platform: Get Noticed in a Noisy World to order from Amazon.
Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers into Fans by Mack Collier
In this book, Mack Collier shares insights into why building community is so important online. He uses examples from the Rock Star world to illustrate what makes fans and how music professionals reward their fans. It is a fun read with lots of important information to move individuals and businesses from being advertisers and broadcasters to community builders and fan engagers.
Click –> Think Like a Rock Star to order from Amazon.
The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell
Not your typical marketing book! This fascinating read looks at the social research of “tipping points” that spread ideas, trends and even social change take hold and spread like wildfire. Gladwell’s writings and observations are brilliant!
Click –> The Tipping Point to order from Amazon.