Our Strength Conference attendees are growing in their knowledge and understanding of online marketing and social media.
“This is just what I needed to get started doing online marketing. Now, I have the ideas and a plan.” Jessyca McKnight
Highlights from Strength:
On April 9th, the focus was on online marketing strategy and content development for small businesses.
I shared how a small business’ missions statement should be the foundation on which they build their their marketing strategy. Then I presented questions business need to ask in creating an online communication strategy:
- What do your customers want and need to hear?
- How much time does your customer have to listen to you?
- What do you want and need to say to your customer?
- What time, skills, and resources do you have to invest in communications?
- Where are the majority of your customers online?
That same night Karla Archer, of Archer Creative, gave ideas to help businesses connect with their customers by creating content that is valuable and useful. A few of the content ideas included:
- Debunk and address common myths about your industry
- Share industry charts and infographics (MJM loves to pin social media infographics!)
- Curate and highlight info/links from other sites
- Live blog or tweet events you attend
- Give away your knowledge
On April 15, Jerry Brown from InfoMedia gave a presentation on Google Anayltics and Search Engine Optimization.
A few quotes from Jerry:
“Raw data without action is useless.”
“If your visitors are bouncing off the important pages,you may not be giving them enough information.”
“Hope is not a business strategy.”
“Search Engine Optimization is ever changing.”
“Search Engine Optimization isn’t just about Google.”
More Strength on April 22…
This coming Monday night, April 22, Julie Brannon of TELP Media will be sharing personal insights into how to leverage your personal and business brand online to connect with customers. Julie has worked with clients from Silicon Valley to New York City and around the world through the online connections that she has made.
Also, Rachel Callahan from Searching for Objectivity and the facilitator of Alabama Bloggers will be speaking about how to connect with people of influence online. Rachel has years of experience working with business brands personally and partnering brands with local bloggers. She is the go to girl in Birmingham for connecting businesses with the right bloggers in the local market.
Strength in Numbers
I have been so proud of how our core group of attenders are taking what they have learned and already implemented so much and are beginning to see results. More of their stories to come…
It is not too late for you to become a part of our Strength Social Media Conference community.
Join us Monday nights in April from 5:30-9:00 at the Danberry at Inverness. The nightly admission is $39.99 and includes 2 seminars and a panel discussion. Or you can get the All Access Pass now for only $89.99 (was $169.99). This includes tickets to the next two nights access to podcasts of all the sessions and membership into the Mitzi Jane Media’s Building Strength Private Facebook group to journey with Mitzi and the Strength core throughout the next year.